Printing Digital Money: Newspaper's guide to an Internet, mobile, email and print business model

Authors:Eric Buskirk MBA.
Publisher:
Year:2012
Serie:
Pages:172
Sizes:
Price:3821 rub.
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Book Summary:
Newspaper executives wondering how to build their business by integrating print and non-print (web, email newsletters, business directory, iPhone/mobile, etc.) should read this book. It flows like an abbreviated MBA, but targeting newspapers.

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