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Values-Driven Business: How To Change The World, Make Money, And Have Fun

Cohen. Values-Driven Business: How To Change The World, Make Money, And Have Fun Authors:Cohen.
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Year:2011
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Price:896.4 rub.
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Book Summary:
There’s no shortage of books on how to run small businesses But the specialised literature dealing with the increasingly high-profile topic of “corporate social responsibility” (CSR) deals almost exclusively with the concerns of large corporations. There is no widely available information about the special value—and special challenges—of socially responsible business practices for small- or medium-size companies. Values-Driven Business fills this gap. This book responds to changes in American culture as much as it does to changing attitudes in the business community. The marketplace is becoming increasingly concerned about where and how products are produced and how well employees are treated. Companies can no longer focus exclusively on making profits and ignore their employees’ personal and family aspirations, the needs of the communities where they do business, and the burden they place on the natural environment.

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